Lyra Health Times Square Ad
Project Type
Animation Production
Role
Brand Creative - Animator
Deliverables
A looping animated video for a large-scale display.
Timeline
1.5 weeks
Opportunity
Lyra Health in the Big Apple
Lyra was able to get a feature in one of the big ad spectaculars (jumbotrons) in the famous Times Square in New York City. This was a high visibility touch point for the company and the brand. This opportunity gave Lyra to run a visually engaging ad for two days across multiple screens.
Solution
A memorable campaign
With four screens to fill up, the goal was to craft looping video segments leveraging visuals that best represented the brand and the message.
Full Ad spot in Times Square, NYC
Strategy & Approach
Seven days ‘til air
This project was fast-paced, with only a week and a half to complete. To optimize for speed, the Brand Creative team and I prioritize existing illustrations and brand assets.
For the bottom spectacular, we decided to use the same visual that we had on Lyra’s microsite. All the illustration assets and the bird animation already existed. This gave me time to create a new animation for the dog that appeared in the microsite footer for the ad. All animations were compiled into a charming ad that increased the brand's visibility.
CD: Kyle Naylor
Brand Creative: Russell Belleret
Dog tie down animation with camera blocking
Final Animation